• January, 2023 - Present

    Marketing Officer

  • March, 2021 - December, 2022
    Torel Boutiques

    Digital Marketer

    - Planning, implementation and report of day-to-day of Social Media digital content and campaigns: ads - 7 accounts;

    - Planning, implementation and report of E-mail Marketing campaigns (including 6 database management);

    - Assistance in the optimization of 8 websites, in particular SEO;

    - Assistance in the planning and implementation of photo and video shooting and selects photo material for various outlets;

    - Management of influencers partnerships;

    - Brainstorms and presentations of new ideas on digital marketing matters.

  • December, 2021 - May, 2022
    IPLNT - Instituto Português de Línguas e Novas Tecnologias

    Digital Marketing Trainer

    - Theories and Techniques of Communication;

    - Digital Communication;

    - Creativity and Innovation;

    - Marketing Plan;

    - Digital Marketing;

    - Neuromarketing;

    - Business and e-Commerce models;

    - Website;

    - Email Marketing;

    - Management of Social Networks: Facebook, Instagram, Linkedin, Youtube and Twitter;

    - SEM: SEO and SEA;

    - Link Building;

    - Web Copywriting;

    - Google Ads;

    - Google Analytics;

    - Google My Business;

    - Influencer Marketing.

  • May, 2020 - November, 2020
    Livemotion Agency - Creative Online Content

    Video Marketing Production Assistant

    - Storytelling and script for the video;

    - Content for the web: articles for the company's blog, social media content calendar, newsletters, institutional and commercial documents/brochures.

  • November, 2019 - May, 2020
    Barn Of Monkeys

    International Expansion Business Developer

    - Digital communication and E-Commerce management: elaboration of optimized content – SEM: SEO and SEA, and activation of campaigns – idea, implementation, and a report with the results;

    - Brand ambassador coordinator: protocol elaboration, search, contact, and relationship with key kids fashion influencers.

  • January, 2019 - October, 2019
    FTF – Marketing e Publicidade, Lda

    Marketing Intern

    - Branding consultant: providing analysis and creative solutions in order to help small companies successfully achieve their marketing and communication goals;

    - Copywriting and content marketing: development of institutional and commercial documents.

  • July, 2018 - December, 2018
    Global Sport (EDP Running Wonders and Portugal A Correr)

    PR Specialist and Brand Manager Assistant

    - Establish and coordinate efforts with journalists, influencers, bloggers, sponsors, designers, and consultants;

    - Support in the organization of events of the two brands.

  • January, 2018 - April, 2018
    Surfection, Lda (I surf Portugal)

    Marketing and Communication Assistant (Pro Bono)

    - In partnership with the design team, I worked on the redesign of the company's visual identity. I was responsible for the collaboration of content, and in the research of new markets and the creation of new partnerships;

    - Organization of events: logistic coordination of the various activities that the company provides.

  • October, 2016 - December, 2017
    Nelo - M.A.R. Kayaks, Lda

    Marketing and Communication

    - I facilitated the operation of E-Commerce: description of products, translation, and Google Ads, in order to increase the visibility of the products marketed in the store;

    - I assisted in the organization of four events, I organized a social responsibility action, and I updated the manual of reception for delivery to new employees.



  • March, 2019 - February, 2020

    Digital Marketing and e-Commmerce Manager

    Website as a marketing tool, Web Copywriting, blogging with WordPress, Social Media Marketing, Community Management, Facebook, LinkedIn, Instagram, and Youtube Marketing, Search Engine Marketing and Search Engine Optimization, Google AdWords and Google Analytics, E-Mail Marketing, Leads and Landing Pages, E-Commerce with WordPress, and Business Intelligence.

  • October, 2015 - December, 2017
    Escola Superior de Educação de Coimbra (ESEC)

    Master's Degree in Marketing and Communication

    Strategic planning and management of communication; management and communication of brands; identity, culture and markets, marketing research, organizational behavior, relations with the media; e-marketing, marketing communication techniques, innovation and product development, and management of work teams.

  • September, 2012 - July, 2015
    Instituto Superior de Contabilidade e Administração do Porto (ISCAP)

    Degree in Business Communication

    English, Spanish and (basic) German; theoretical/practical knowledge related to business: management, corporate communication, information and communication technologies, commercial law and many others.

  • September, 2012 - July, 2015
    Universidade de Vigo

    FIlología y Traducción | Administración y Gestión de Empresas

    Engaged in the international "ERASMUS +" mobility program, where I had the opportunity to improve Spanish, in real context, and attended disciplines such as commercial direction, marketing research and knowledge management, and technological innovation.



- Am I a right-brain marketer or a left-brain marketer?

In 2012, when I started my communication and marketing journey being strong on one side of the brain was enough! (At least I thought it was).

Today, we know that communicators and marketers need to have cross-disciplinary expertise that balances creative with analytical thinking. That's the reason why I am always learning, and pushing myself to the limit by learning different themes.

I like to think of myself as a creative mind who sees emotions as the key-word to impact people, but who gets really excited and committed to accomplishing results and numbers.

Here are some of my skills and platforms that I'm used to handling. However, don't worry if I don't know one in particular, because besides all these skills the best of all is my ability and motivation to learn something new and really exciting!


SEM: SEO and SEA80%

Blogging and WordPress80%

E-mail Marketing65%

Press Media80%

Ana Rita Pimenta © 2022 All Rights Reserved

Ana Rita Pimenta