Experienced Marketing and Communications Professional

Resume

Experience

  • January 2023 – Present

    Marketing Officer

    FinTrU

    - Liaising with global teams (Events, Design, Marketing, and Communications) to ensure the company’s strategy is effectively adapted to the Portuguese culture and market;

    - Actively identifying link-building opportunities, optimising content for strategic keywords, and developing content aligned with relevant search trends, user intent, and business product goals;

    - Planning and delivering internal events and well-being initiatives at the Porto office to foster a positive, motivating, and happiness-driven work environment;

    - Developing external newsletters and contributing to ongoing updates of the company’s internal and external websites and internal and external social media platforms;

    - Selecting and coordinating promotional merchandise, ensuring alignment with the company’s brand identity;

    - Supporting the HR team during university career fairs to promote the employer brand and advertise job opportunities.

  • March 2021 – December 2022

    Digital Marketing Specialist

    Torel Boutiques

    - Planned, implemented and reported on day-to-day social media digital content and campaigns, managing ads across seven accounts;

    - Planned, implemented and reported on email marketing campaigns, including management of six databases;

    - Assisted in the optimisation of eight websites, with a focus on SEO;

    - Supported the planning and execution of photo and video shoots, and selected photo material for various outlets;

    - Managed influencer partnerships;

    - Brainstormed and presented new ideas on digital marketing strategies.

  • March 2022 – September 2022

    In-House Digital Marketing Trainer

    Wise

    - Delivered in-house marketing training focusing on Marketing Planning, Social Media Management, Ad Campaigns, and Email Marketing;

    - Conducted all training sessions online.

  • December 2021 – May 2022

    Digital Marketing Trainer

    IPLNT - Instituto Português de Línguas e Novas Tecnologias

    - Delivered comprehensive training covering Theories and Techniques of Communication, Digital Communication, Creativity and Innovation, Marketing Plan, Digital Marketing, Neuromarketing, Business and e-Commerce models, Website, Email Marketing, Social Media Management (Facebook, Instagram, LinkedIn, YouTube, Twitter), SEM: SEO and SEA, Link Building, Web Copywriting, Google Ads, Google Analytics, Google My Business, and Influencer Marketing.

  • May 2020 – November 2020

    Video Marketing Production Assistant

    Livemotion Agency - Creative Online Content

    - Crafted storytelling and scripts for video content;

    - Created content for the web, including blog articles, social media content calendars, newsletters, and institutional and commercial documents/brochures.

  • November 2019 – May 2020

    International Expansion Business Developer

    Ecovest (Barn Of Monkeys)

    - Managed digital communication and E-Commerce by creating optimised content with SEM (SEO and SEA) and activated campaigns from concept to reporting;

    - Coordinated brand ambassadors, developing protocols, searching for, contacting, and maintaining relationships with key kids' fashion influencers.

  • January 2019 – October 2019

    Marketer

    FTF – Marketing e Publicidade, Lda

    - Provided branding consultancy by analysing and delivering creative solutions to help small companies achieve their marketing and communication objectives;

    - Developed copywriting and content marketing materials, including institutional and commercial documents.

  • July 2018 – December 2018

    PR Specialist and Brand Manager Assistant

    Global Sport (EDP Running Wonders and Portugal A Correr)

    - Established and coordinated efforts with journalists, influencers, bloggers, sponsors, designers, and consultants;

    - Supported the organisation of events for the two brands.

  • January 2018 – April 2018

    Marketing and Communication Assistant

    Surfection, Lda (I surf Portugal)

    - Collaborated with the design team on the redesign of the company's visual identity, managed content contributions, researched new markets, and created partnerships;

    - Organised events by coordinating logistics for the company’s various activities.

  • October 2016 – December 2017

    Marketing and Communication Intern and Project Manager

    M.A.R. Kayaks, Lda (Nelo)

    - Facilitated E-Commerce operations including product descriptions, translations, and Google Ads to boost product visibility;

    - Assisted in organising four events, coordinated a social responsibility initiative, and updated the reception manual for new employees.

  • May 2015 – July 2015

    Corporate Communication Intern

    Pista Mágica - Escola de Voluntariado

    - Supported communication and promotion for two key projects;

    - Developed content including newsletters, press releases, and visual presentations;

    - Managed the database ensuring accuracy and currency;

    - Conducted statistical analysis and reporting.

Resume

Education

  • March 2019 – February 2020

    Digital Marketing and e-Commerce Manager

    FLAG

    Website as a marketing tool, Web Copywriting, blogging with WordPress, Social Media Marketing, Community Management, Facebook, LinkedIn, Instagram, and YouTube Marketing, Search Engine Marketing and Search Engine Optimisation, Google AdWords and Google Analytics, Email Marketing, Leads and Landing Pages, E-Commerce with WordPress, and Business Intelligence.

  • October 2015 – December 2017

    Master's Degree in Marketing and Communication

    Escola Superior de Educação de Coimbra (ESEC)

    Strategic planning and management of communication; management and communication of brands; identity, culture and markets, marketing research, organisational behaviour, relations with the media; e-marketing, marketing communication techniques, innovation and product development, and management of work teams.

  • September 2012 – July 2015

    Degree in Business Communication

    Instituto Superior de Contabilidade e Administração do Porto (ISCAP)

    English, Spanish and (basic) German; theoretical/practical knowledge related to business: management, corporate communication, information and communication technologies, commercial law and many others.

  • September 2012 – July 2015

    Filología y Traducción | Administración y Gestión de Empresas

    Universidade de Vigo

    Engaged in the international "ERASMUS +" mobility programme, where I had the opportunity to improve Spanish in real context, and attended disciplines such as commercial direction, marketing research and knowledge management, and technological innovation.

Abilities

Skills

CREATIVE or ANALYTICAL?
- Am I a right-brain marketer or a left-brain marketer?

In 2012, when I started my communication and marketing journey being strong on one side of the brain was enough! (At least I thought it was).

Today, we know that communicators and marketers need to have cross-disciplinary expertise that balances creative with analytical thinking. That's the reason why I am always learning, and pushing myself to the limit by learning different themes.

I like to think of myself as a creative mind who sees emotions as the key-word to impact people, but who gets really excited and committed to accomplishing results and numbers.

Here are some of my skills and platforms that I'm used to handling. However, don't worry if I don't know one in particular, because besides all these skills the best of all is my ability and motivation to learn something new and really exciting!

E-Commerce70%

SEM: SEO and SEA80%

Blogging and WordPress80%

E-mail Marketing65%

Press Media80%