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Media Strategy: Briefing & Meios

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Livemotion newsletter and banner campaign in Meios & Publicidade

Campaign Goals & Impact

At Livemotion, I created newsletters for distribution in leading marketing magazines and wrote copy for banners featured in those same publications.

Beyond content creation, I focused on measuring performance:

  • How many views did each banner get?
  • What was the click-through rate?
  • Which newsletters had the highest open rates?

I managed both the hands-on execution and strategic evaluation, ensuring each media outlet contributed effectively to our brand goals.

Project Name: Briefing & Meios & Publicidade
Company: Livemotion
Skills: Press Media, Google Tag Manager, Google Analytics, Copywriting, Email Marketing
Category: Press Media