Briefing and Meios & Publicidade

At Livemotion I wrote newsletters (we sent it through some marketing magazines), and I did the copy for the magazine's banners ads. But as important as creating it is to measure the exact result of each communication action.

- How many viewers did our banners have?
- How many website clicks came from that specific banner?
-What is the open rate of our newsletter?

At Livemotion I usually thought about how to operationalize the media strategy, but I also knew the value of each magazine in our communication strategy.

Project Name: Briefing and Meios & Publicidade
Company: Livemotion
Skills: Press media, Google Tag Manager, Google Analytics, Copywriting, E-mal Marketing
Category: Press Media