Campaign Goals & Impact
At Livemotion, I created newsletters for distribution in leading marketing magazines and wrote copy for banners featured in those same publications.
Beyond content creation, I focused on measuring performance:
- How many views did each banner get?
- What was the click-through rate?
- Which newsletters had the highest open rates?
I managed both the hands-on execution and strategic evaluation, ensuring each media outlet contributed effectively to our brand goals.
Project Name: Briefing & Meios & Publicidade
Company: Livemotion
Skills: Press Media, Google Tag Manager, Google Analytics, Copywriting, Email Marketing
Category: Press Media