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Briefing and Meios & Publicidade
At Livemotion I wrote newsletters (we sent it through some marketing magazines), and I did the copy for the magazine's banners ads. But as important as creating it is to measure the exact result of each communication action.
- How many viewers did our banners have?
- How many website
clicks came from that specific banner?
-What is the open rate
of our newsletter?
At Livemotion I usually thought about how to operationalize the media strategy, but I also knew the value of each magazine in our communication strategy.
Project Name: Briefing and Meios & Publicidade
Company:
Livemotion
Skills: Press media, Google Tag Manager,
Google Analytics, Copywriting, E-mal Marketing
Category:
Press Media