Experienced Marketing and Communications Professional

Marketing Officer

FinTrU

- Liaising with global teams (Events, Design, Marketing, and Communications) to ensure the company’s strategy is effectively adapted to the Portuguese culture and market;

- Actively identifying link-building opportunities, optimising content for strategic keywords, and developing content aligned with relevant search trends, user intent, and business product goals;

- Planning and delivering internal events and well-being initiatives at the Porto office to foster a positive, motivating, and happiness-driven work environment;

- Developing external newsletters and contributing to ongoing updates of the company’s internal and external websites and internal and external social media platforms;

- Selecting and coordinating promotional merchandise, ensuring alignment with the company’s brand identity;

- Supporting the HR team during university career fairs to promote the employer brand and advertise job opportunities.

Digital Marketing Specialist

Torel Boutiques

- Planned, implemented and reported on day-to-day social media digital content and campaigns, managing ads across seven accounts;

- Planned, implemented and reported on email marketing campaigns, including management of six databases;

- Assisted in the optimisation of eight websites, with a focus on SEO;

- Supported the planning and execution of photo and video shoots, and selected photo material for various outlets;

- Managed influencer partnerships;

- Brainstormed and presented new ideas on digital marketing strategies.

In-House Digital Marketing Trainer

Wise

- Delivered in-house marketing training focusing on Marketing Planning, Social Media Management, Ad Campaigns, and Email Marketing;

- Conducted all training sessions online.

Digital Marketing Trainer

IPLNT - Instituto Português de Línguas e Novas Tecnologias

- Delivered comprehensive training covering Theories and Techniques of Communication, Digital Communication, Creativity and Innovation, Marketing Plan, Digital Marketing, Neuromarketing, Business and e-Commerce models, Website, Email Marketing, Social Media Management (Facebook, Instagram, LinkedIn, YouTube, Twitter), SEM: SEO and SEA, Link Building, Web Copywriting, Google Ads, Google Analytics, Google My Business, and Influencer Marketing.

Video Marketing Production Assistant

Livemotion Agency - Creative Online Content

- Crafted storytelling and scripts for video content;

- Created content for the web, including blog articles, social media content calendars, newsletters, and institutional and commercial documents/brochures.

International Expansion Business Developer

Ecovest (Barn Of Monkeys)

- Managed digital communication and E-Commerce by creating optimised content with SEM (SEO and SEA) and activated campaigns from concept to reporting;

- Coordinated brand ambassadors, developing protocols, searching for, contacting, and maintaining relationships with key kids' fashion influencers.

Marketer

FTF – Marketing e Publicidade, Lda

- Provided branding consultancy by analysing and delivering creative solutions to help small companies achieve their marketing and communication objectives;

- Developed copywriting and content marketing materials, including institutional and commercial documents.

PR Specialist and Brand Manager Assistant

Global Sport (EDP Running Wonders and Portugal A Correr)

- Established and coordinated efforts with journalists, influencers, bloggers, sponsors, designers, and consultants;

- Supported the organisation of events for the two brands.

Marketing and Communication Assistant

Surfection, Lda (I surf Portugal)

- Collaborated with the design team on the redesign of the company's visual identity, managed content contributions, researched new markets, and created partnerships;

- Organised events by coordinating logistics for the company’s various activities.

Marketing and Communication Intern and Project Manager

M.A.R. Kayaks, Lda (Nelo)

- Facilitated E-Commerce operations including product descriptions, translations, and Google Ads to boost product visibility;

- Assisted in organising four events, coordinated a social responsibility initiative, and updated the reception manual for new employees.

Corporate Communication Intern

Pista Mágica - Escola de Voluntariado

- Supported communication and promotion for two key projects;

- Developed content including newsletters, press releases, and visual presentations;

- Managed the database ensuring accuracy and currency;

- Conducted statistical analysis and reporting.

Digital Marketing and e-Commerce Manager

FLAG

Website as a marketing tool, Web Copywriting, blogging with WordPress, Social Media Marketing, Community Management, Facebook, LinkedIn, Instagram, and YouTube Marketing, Search Engine Marketing and Search Engine Optimisation, Google AdWords and Google Analytics, Email Marketing, Leads and Landing Pages, E-Commerce with WordPress, and Business Intelligence.

Master's Degree in Marketing and Communication

Escola Superior de Educação de Coimbra (ESEC)

Strategic planning and management of communication; management and communication of brands; identity, culture and markets, marketing research, organisational behaviour, relations with the media; e-marketing, marketing communication techniques, innovation and product development, and management of work teams.

Degree in Business Communication

Instituto Superior de Contabilidade e Administração do Porto (ISCAP)

English, Spanish and (basic) German; theoretical/practical knowledge related to business: management, corporate communication, information and communication technologies, commercial law and many others.

Filología y Traducción | Administración y Gestión de Empresas

Universidade de Vigo

Engaged in the international "ERASMUS +" mobility programme, where I had the opportunity to improve Spanish in real context, and attended disciplines such as commercial direction, marketing research and knowledge management, and technological innovation.